More any other industry in the world, the modern energy industry brings together a diverse array of experts. Chemists. Geologists. Engineers. Physicists. Leading minds capable of locating undiscovered reservoirs, extracting chemicals at the molecular level, and efficiently utilizing previously-thought untappable resources.

Today’s energy companies are filled with experts of a different stripe as well — smart grid designers, energy market makers, regulatory environment minders, and millions of other specialist roles that contribute to making the industry one of the world’s most profitable even as the sources of energy become more expensive.

All that intellect is essential — because today the energy industry is beset by complexity on all sides.

Regulators have proven quick to legislate how energy companies can do business. Markets prices soar and plummet often on little more than analyst speculation. And inside office walls, talent pools are shrinking as a generation of experts prepares to retire while schools are producing fewer scientists to replace them.

But there’s reason to maintain high expectations. After all, if any business has proven adept at finding new resources and adapting to new conditions, it’s the energy industry.

Today the energy industry has turned to technology for an ally in almost every aspect of doing business. And while many of those technologies are proprietary specialized tools designed to address niche opportunities, one stands apart as a flexible, versatile means that helps companies do more in almost any environment — video.

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Video is helping energy companies make their expertise more agile — capturing innovations in extraction, manufacturing, refining, and distribution, preserving institutional knowledge, and sharing ideas and information vital to sustaining ROI even while resources fall and regulations mount.

In our latest white paper, A Competitive Spark: 7 Ways Today’s Energy Industry Uses Video, we’ll take a deeper look into some of today’s most common video strategies that energy companies are leveraging to share expertise, support and scale training, and better equip their experts in order to create a competitive advantage.