Communications

6 Ways Healthcare Providers Are Using Video For Training & Communications

December 18, 2024

In recent years, video has become an essential communications tool for employees in hospitals, clinics, medical schools, and other offices in the healthcare industry for teaching, training, and communicating.

It’s easy to see why. The rapid adoption of telehealth video services alone reflects the increasing comfort of practitioners and patients with using video in modern healthcare delivery. In fact, the American Medical Association reports 74% of physicians work in practices offering telehealth services.

And some might assert that when it comes to video, the healthcare industry is just getting started. In a field that rivals any for jargon, healthcare must also contend with a subject matter that is quite literally hidden away inside. In even the best of circumstances, it’s possible for medical professionals to misunderstand text-based documentation and best practices — those difficulties only increase as physicians, assistants, administrative staff and others are pressed to share more knowledge more quickly, and do so potentially with audiences that may not share their first language.

In such a world, video has been met with a welcome relief — a simple tool that can quickly show more detail than could ever be described in text, and that can be shared and reviewed easily anytime and anywhere it’s needed.

Using Video for Healthcare Training and Communications

1. To Transform The Healthcare Learning Environment

Healthcare video training helps keep physicians and staff up-to-date with the latest information, methods, and practices. More than 66% of physicians use online videos to stay abreast of the latest clinical information, spending an average of 11 hours per week on professional training and development. With Panopto, you can easily record courses for eLearning, patient simulations, healthcare compliance training videos and more, and automatically store them in centralized, searchable video library. The result is a continuing education program for healthcare workers that is both convenient and cost-effective.

Watch an example training video below:

2. To Streamline Corporate and Internal Communications

Every organization relies on effective communications with its employees, board and staff. But this can be a challenge in healthcare, where employees aren’t necessarily seated in front of their email inbox all day. Video provides the most powerful medium for corporate communication – it can be live streamed or distributed on demand to thousands of employees around the world, it helps improve understanding and retention of key messages, and its success can be measured through analytics. With Panopto, you get an all-in-one platform for live streaming webcasts and town hall meetings, recording and sharing information from Human Resources, and providing a secure “Corporate YouTube” where employees and stakeholders can stay informed.

3. To Improve Patient Education with On-Demand Video

Video can act as a powerful supplement to your patient education efforts, providing guidance on disease prevention, medical procedures, and chronic condition management. Video has also been shown to promote active patient participation in treatment decisions while saving physicians time associated with individual counseling. Panopto’s video platform enables you to record high-quality patient education videos using any video capture device, from webcams to professional video cameras, and host those recordings for in-facility streaming or on your public website.

Watch an example patient education video below:

4. To Broadcast Public Events, Presentations, and Announcements

As public entities and integral parts of local communities, most hospitals, clinics, medical schools, and other healthcare providers have a vested interest in sharing some of their latest intelligence, news, and insights with the outside world. Whether webcasting the opening of a state-of-the-art facility, promoting new hospital treatments and programs, or publicizing the results of recent research, Panopto provides the most flexible and cost-effective live broadcasting solution for healthcare providers. Using Panopto’s on-premises or cloud-hosted solution, you can live stream press conferences, presentations, and events securely to specific audiences, or across the Internet to thousands of simultaneous viewers around the world.

5. To Curate and Share Medical Expertise

All organizations rely on employees to share institutional knowledge, although perhaps none more so than in healthcare. Whether it’s physicians showing in detail exactly how to work through an assessment or diagnosis, an administrator sharing the right way to enter data into the institution’s records systems, or virtually anything else, healthcare organizations need to ensure that they’ve tapped into the full expertise of their teams. Panopto helps to make social learning easy, with flexible tools that make recording easy in virtually any environment, and then automatically upload, store, index, and make those videos accessible for every other member of the team to find, whenever and wherever they’re needed.

Watch an example patient assessment simulation:

6. To Maintain a Central, Secure Library of Video Training Assets

As organizations increasingly use video, they naturally build a comprehensive video library over time. Panopto is the only video platform that integrates best-of-breed recording and webcasting with a secure video library. All of your Panopto recordings and live webcasts are automatically uploaded into the library and converted for optimal viewing on any computer, tablet, or smartphone. Pre-recorded videos can also be uploaded and converted for playback on any device.

And as the video library grows, Panopto provides a unique video search engine that makes finding information inside your videos as easy as searching for content within email and documents. Simply enter a phrase like bloodborne pathogens into Panopto’s video search engine – you’ll find every relevant recording in your collection and be able to fast-forward to each point in your videos where the term is mentioned (click here to try the search yourself).