Alexis Borucke
VP of Marketing
Alexis Borucke has over 20 years of experience building brands and transforming demand generation strategies to drive revenue growth for B2B software companies tailored to a wide range of industries. Prior to joining Panopto, Ms. Borucke led corporate marketing and communications at Aptean, a global provider of industry-specific enterprise software to manufacturers and distributors. Her past tenure also includes over a decade of progressive agency experience, as well as marketing leadership of Exenta and Advantec, helping both organizations attain exponential organic growth and successful exits. As a fractional CMO, she has worked with SaaS organizations at every stage of maturity from VC-backed start-ups to publicly-traded companies. Ms. Borucke studied at the University of Virginia and holds a Bachelor of Arts in English and a Juris Doctor from the University of Florida.