The modern energy industry relies on a diverse network of experts—from scientists and engineers to business strategists—who drive innovation and growth even as the sector adapts to rising resource costs and increasing regulatory demands.

These specialists are essential in navigating the complex challenges of today’s energy landscape:

• Regulators worldwide are enacting strict policies around environmental impact and emissions reduction, adding complexity to how companies operate and plan long-term projects.
• Markets fluctuate rapidly in response to geopolitical events, policy shifts, and changing demands for fossil fuels versus renewables.
• As a large portion of experienced professionals are nearing retirement, the talent gap in the workforce is widening due to a shortage of STEM graduates.

As companies adapt to these growing pressures, they’re exploring innovative solutions to retain institutional knowledge and train a new, tech-savvy workforce.

Video is helping energy companies make their expertise more agile, capturing innovations in extraction, manufacturing, refining and distribution, preserving institutional knowledge, and sharing ideas and information.

So, how are modern energy companies using video today?

Demostración y revisión de los procesos

Video makes it easy to record and share production processes in action, even those that take place on remote drilling platforms or offshore wind farms. It can capture regulatory or safety protocols in action, document processes, identify issues for continuous improvement, or monitor ongoing activities in these important investments.

Preservar y compartir la experiencia

In an industry that’s leading advancements in chemical and geological research, adapting to rigorous regulations, navigating global geopolitical complexities, and innovating in ‘smart grid’ technology, preserving the expertise of seasoned professionals is crucial for staying competitive. Video offers a powerful, practical solution to capture and retain knowledge, making it accessible to current and future teams.

Equipar mejor a los técnicos de campo

Whether at the extraction site or on the last mile of distribution, energy companies rely heavily on the capabilities of their field teams to ensure everything works as it should. Video gives field team members an easy way to document and share issues with a level of visual clarity that text reports can’t match. It also provides a quick, on-demand training resource they can access on location, helping to reduce errors by allowing them to follow each step visually as they work.

Mejorar y ampliar la formación de los empleados

As processes become more intricate and roles become more complex, delivering regular, detailed, and accessible employee training has become essential for most energy companies. Video makes it easy to build and share a library of training materials. There’s virtually no limit to what video-based employee training can teach. Panopto customers already use video to train on compliance requirements from HR, safety best practices, role-specific skills training, benefits planning, and more.

Intercambio social de conocimientos

Energy companies frequently depend on their employees’ ability to apply complex scientific principles to real-world challenges, turning knowledge into measurable results. With video-based social learning, subject matter experts can quickly record and share insights directly from their webcams, providing others in the organization with accessible, real-time expertise. These videos can unlock insights into intricate regulations and the impact of geopolitical changes and showcase new technical and scientific advancements that can lead to valuable new opportunities.

Cliente & Comunicaciones con las partes interesadas

Between customers, partners, regulatory agencies, and local governments, sharing the right message in the right way can mean the difference between a new project moving forward or being stalled. Video is a powerful tool in these communications. According to Forrester Research, people are 75% more likely to watch a video than read an email — meaning a simple corporate communications video recording can get your message across better than even the best websites or brochures.

Una videoteca segura y con capacidad de búsqueda

No matter how energy companies use video, nearly everyone creates a robust library of video files in the process. Panopto is the only video platform that integrates recording and webcasting with a secure video library and a unique video search engine that makes finding information inside your videos as easy as searching for content within email and documents.

In today’s rapidly evolving energy sector, video is essential for preserving and sharing expertise, enhancing operational efficiency, and improving communication across the industry. By enabling companies to document critical processes, streamline training, support field teams, and connect with stakeholders, video technology is empowering energy companies to capture knowledge that drives long-term success. As challenges grow, from regulatory demands to retiring talent, Panopto offers a scalable solution that helps companies retain institutional knowledge, adapt more easily, and continue to thrive in an increasingly complex market.