Increasing Employee Engagement with On-Demand Video Training

2013년 10월 15일

According to Gallup, in 2024, U.S. employee engagement reached its lowest point in more than a decade. Workers reported lower satisfaction with their organizations and less connection to their companies’ mission or purpose. Employee engagement matters because it’s linked directly to performance outcomes like productivity, employee retention, and profitability.

The good news is that organizations can help boost engagement simply by providing valuable, accessible employee training. For example, 70% of employees said learning improves their connection with their company, according to LinkedIn research, and 76% of employees say they’re more likely to stay at a company that offers continuous training, SHRM research shows.

Workplace learning can improve employee engagement, boost employee productivity, and improve the company’s bottom-line performance. Employers can capitalize on this win-win by offering on-demand video training, which costs significantly less than in-person training and drives deeper engagement.

Why On-Demand Training Drives Employee Engagement

Providing in-person training opportunities is expensive, especially for teams spread across the country or around the world. In 2022-23, U.S. companies spent $101.8 billion on training, including $28.7 billion just on travel and equipment, according to Training magazine’s 2023 Training Industry Report. The time and expense mean organizations must limit the amount of live, in-person training provided to employees. However, employees still have knowledge gaps because new information is constantly needed.

How Panopto helps.

Building a video library with Panopto that is securely hosted in the cloud allows organizations to make in-person training available in one location to employees in every location. Training content, including seminars, web-based meetings, interviews with employees and customers, and other critical moments your organization needs to share, can be easily recorded, organized, and distributed. With the right technology tools, accessing a video library can be simple.

For example, Panopto integrates with your existing technology, so you can connect your video platform to the tools your people already use. Employees can access training videos directly within their familiar learning management system (LMS), collaboration platforms like Microsoft Teams, or through single sign-on (SSO) for streamlined access. This eliminates the need to navigate to a separate platform, saving time and reducing friction in the learning process, making Panopto an invisible yet indispensable part of the employee workflow.

On-demand video boosts employee engagement.

The workforce will engage with on-demand video learning: According to Forrester Research, employees are 75% more likely to watch a video than to read documents, emails, or web articles. In addition, on-demand video learning allows employees to access the training they need at the time and place that is most convenient for them.

With an on-demand video library, employees no longer view training as a “have to.” Instead, learning becomes a “want-to,” with many easy-to-consume training videos available at their fingertips.

Content Best Practices for Employee Engagement

An on-demand video learning library can work for almost any organization. It’s best to focus on four best practices to drive employee engagement.

Make training content easy to access.

When employees need to learn new knowledge or skills but can’t find what they need, they’re likely to become frustrated and disengaged. Panopto research shows that 60% of employees have difficulty getting the information they need to do their jobs well. However, a searchable, on-demand video library makes it easy for workers to find the content they need, whenever and wherever they need it.

Simplify the process of creating new training content.

Each employee is a repository of workplace knowledge with their own unique skills and experiences—and other employees can benefit by learning what they know. Video learning is the easy solution for transforming employee knowledge into lasting training materials. Experienced employees can share a process or explain their approach on video, and that content will be available for other employees across the organization and for years to come. In Panopto, your employees can record and share their expertise with our easy-to-use video recording software that runs on any PC, Mac, mobile device, or AV interface.

Prioritize accessibility.

One in five Americans has some learning or attention disorder, and that means 20% of the workforce may need accessibility accommodations to be able to learn better. For many with diverse needs or language barriers, video learning can expand accessibility to course materials. Traditional training programs may not include accommodations, but video learning can be accessible for all employees. For example, Panopto’s accessibility features include automated captions or subtitles, transcripts, translations, speed controls (faster or slower playback), picture-in-picture mode, audio descriptions, adjustable text size, and keyboard shortcuts.

Use data analytics to track engagement.

Every training program must be measured and refined for ongoing success. And it’s easy to track employee engagement with on-demand video training. For example, with Panopto’s Knowledge Insights, leaders can optimize learning outcomes by:

Accessing business-wide data views that show trends in video views, engagement, and completion rates
Getting daily alerts and notifications about changes in storage capacity, system status, or KPIs
Spotting trends and unmet needs to improve training
Scheduling automated reports that can be delivered daily, weekly, or monthly to provide actionable insights

How Panopto Supports Employee Engagement

Panopto isn’t just a video platform; it’s a powerful tool designed to foster a more engaged and connected workforce. Panopto goes beyond passive video viewing to actively engage employees and foster a deeper connection with learning content.

Power interactive learning experiences.

Panopto enables the creation of interactive quizzes and polls directly within videos. This transforms passive viewing into an active learning experience, reinforcing key concepts and assessing comprehension in real time. Imagine embedding a quick quiz after a product demo video to ensure employees grasp the key features.

Craft personalized learning journeys.

Panopto’s powerful video search engine lets employees quickly pinpoint the exact information they need within any video—no more scrubbing through lengthy recordings. Search for a keyword and jump to the relevant section. This puts the learner in control, allowing them to personalize their learning journey. And, because Panopto automatically generates transcripts, it provides a multi-modal learning experience that caters to different learning styles and preferences.

Drive actionable insights & data-driven improvement.

Additionally, Panopto provides detailed analytics on viewer engagement, making it possible to track video views, completion rates, and quiz performance. This data helps identify knowledge gaps, measure the effectiveness of training programs, and make data-driven decisions to improve learning outcomes. By understanding how employees interact with video content, you can tailor learning paths and recommendations to meet individual needs and preferences. This personalized approach ensures that employees receive the most relevant and engaging content.

Unlocking Employee Engagement with Panopto

The modern workplace demands modern solutions for employee engagement. On-demand video learning with Panopto offers a transformative approach by providing accessible, engaging, and personalized learning experiences. Panopto seamlessly integrates with existing technology and provides robust features for interactive learning, personalized content delivery, and data-driven optimization. By embracing Panopto, organizations can cultivate a culture of continuous learning, empower their workforce, and drive business success.

Have questions about increasing employee engagement using a video platform like Panopto? Contact us today.