Amplify Your Channel Marketing Strategy with Video
If your product became the top-selling solution for partners, surpassing all competitors – how would it transform your business? Build the best channel marketing strategy imaginable with Panopto Connect.
13,000,000
users
Put Video at the Center of Your
Channel Marketing Strategy
Create Product Demos, Training Videos, and Sales Enablement Content for Partners
Build an informed and productive channel marketing network.
Share Market Insights, Competitive Intelligence, and Sales Best Practices Through Video
The channel landscape is crowded and competitive. Solutions providers constantly vie for partners’ attention, hoping their offerings will be promoted to end customers. At the same time, partners face competing demands from customers and providers while staying on the hunt for the latest—and most profitable—technologies and solutions.
To succeed in channel sales, you need more than a great product. Success hinges on building strong relationships with partners who are motivated, informed, and equipped to sell on your behalf. That’s where Panopto Connect comes in.
With Panopto Connect, you can deliver custom, branded video portals to securely share essential product information with your channel partners. This enables you to cut through the noise, engage your partners more effectively, and drive sales with clarity and confidence.
Empower Your Channel Partners with Video-Based Marketing Tools
Provide On-Demand Training, Product Updates, and Marketing Assets in One Platform
Panopto Connect is an extension of Panopto’s trusted, cloud-based video content management system (VCMS), designed in collaboration with thousands of customers worldwide. Built with security and reliability in mind, it equips you with robust user access and management tools to safeguard and manage your most important assets with confidence.
Portal access can be set globally or at the individual page level to public, signup required or invitation only.
Create a Channel Marketing Strategy That Simplifies Partner Sales Success
Streamline Onboarding, Certification Programs, and Sales Process Training
Your partners don’t have time to sort through a mountain of product documentation when the opportunity to pitch your solution arises. Instead, provide a secure web portal with everything your partners need to sell your products: pitches, demos, technical specifications, customer testimonials, and training.
If you can make it easy for partners to sell your products, you will make it to the short list every time.
Get helpful tips and tricks on how to expand your channel marketing program in our new blogpost:
Build Multiple Partner Portals for Diverse Channel Marketing Audiences
Customize Content Access by Partner Tier, Region, or Product Specialization
When one-size-fits-all doesn’t quite fit your channel strategy, you can tailor portal experiences by audience. Perhaps a particular channel only sells a subset of your products, or another channel requires a specific process to be followed.
The Panopto Connect portal interface allows you to create multiple portals for multiple audiences to securely share videos and playlists that are most relevant to the given audience.
Learn more in our webinar “Build Lifelong Learning Relationships with Personalized Video”:
Need to Communicate Quickly Across Your Channel Marketing Network? No Problem.
Send Instant Video Messages, Policy Updates, and Market Alerts to All Partners Simultaneously
With Panopto Connect, it’s easy to create and share new video content quickly. New product feature? New tips to sell against the competition? New spiff program? No problem!
Simply log in to Panopto on any device, open the Panopto recorder, and capture the presentation, demonstration, or screen share – then automatically upload to your Panopto VCMS.
Pushing new video content to your channel partners can be as easy as dropping a new video into a designated folder in your Panopto video library.
Provide Marketing Agility for Your Dynamic Channel Marketing Strategy
Rapidly Deploy New Product Launches and Campaign Updates Across Your Entire Partner Network
Mobile-friendly for Agents on the Go
Give your partners total confidence that they can brush up on your product quickly, even when they are on their way to the appointment.
The Panopto player is designed to provide the best viewing experience on any device: desktop, mobile, and tablet.
